About
Your dedicated marketing partner
Fully committed to your success
“As a former field engineer, I don’t mind mud, heat, or a 6 a.m. call time. I’ve stood on the sites I now market, so I speak your language and understand your world.
One handshake and it’s handled. A fire-and-forget marketing system, built specifically for you.”
Devin BeckerFounder, Critical Path MarketingUSMC Infantry Veteran
How CPM began
I was a field engineer for a general contractor in Hawaii when I got hooked on their drone program. So I bought my own drone, got licensed, and quit my job to start documenting construction sites.
What started as photo and video kept growing: web design, graphic design, branding, and eventually bid proposals. The more companies I worked with, the more I noticed the same thing. They know exactly what they should be doing. They just don’t have the time to do it.
Updating the website, sharing achievements on LinkedIn, updating the portfolio. It all falls off when there’s actual work to run.
That’s the gap Critical Path Marketing closes.
Why I only work with the AEC sector
I started in construction and my education is in engineering and project management. I know your world, and I built this company to serve only that world.
I love being on a job site with the team. The gritty nature, the camaraderie, the laughing between hard pushes. It’s an environment I already know, and one I actually want to be part of.
That’s the CPM difference. I’m not learning your industry while I work for you. I already know it, because I’ve lived it and I love being part of it.
The code CPM lives by
My Values
Loyalty. My clients are my top priority, and I am fully committed to your success. I treat every client with the utmost respect, attention, and care, fostering strong, lasting relationships built on trust.
Quality. I deliver exceptional work that meets the highest standards of the construction industry. Every project is executed to ensure results that reflect excellence and professionalism.
Integrity. The Marine Corps’ code of honor instilled in me unwavering integrity. I operate with honesty and reliability, committed to delivering on my word and exceeding expectations.
Empathy. I fully understand the construction industry firsthand. I relate to the work, the workers, and the challenges, allowing me to create strategies that truly connect with my clients and their audiences.